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How to Create a Coaching Culture



Coaching 101

When you think about your company's culture, what do you see? Do you see a place where employees feel supported and fulfilled, or do you see something more like a machine that grinds up people and spits out more work? One of the biggest challenges to creating a coaching culture is determining how much support leaders will provide. In this post, we'll share some tips on how to implement a coaching culture—and why it matters so much for your organization.


Create a Coaching Culture

Creating a coaching culture means building a team where people feel comfortable asking questions, sharing ideas, and giving each other feedback. You'll want to create an environment where people feel safe enough to take risks and make mistakes.

In order to create this kind of culture, you need to make sure that trust is established among your employees. They should be able to trust that no matter what happens in the office or with one another outside of work hours—no matter who makes mistakes—there will be no repercussions from speaking up or making suggestions for improvement. And if someone does make a mistake, everyone else needs to know that they won't be punished for bringing it up in the first place because it's not their fault either!

To accomplish this level of openness requires mutual respect between everyone involved: managers (or coaches), peers and direct reports alike."


The research found that the most effective organizations make coaching part of their culture, not just an occasional activity for an individual or team. The following six essentials help establish the culture in which coaching can thrive:

  • Coaching is a way of working

  • Coaching is a process, not a one-time event

  • Coaching is a way of thinking

  • Coaching is a way of being

  • Coaching is a way of learning

Coaching isn't just for leaders

Coaching can benefit all employees. According to the International Coaching Federation (ICF) 99% of people who get coaching see the value and are satisfied with it, and 96% would recommend it to others.

Why? Unlike other benefits or training, coaching's deeply personal. It's about your people, not the company agenda or corporate tick boxes. Sessions can touch on mindsets, beliefs, internal barriers, self-doubt, perspectives, work issues, home issues - whatever the coachee needs!


Don't just wing it - Grab a Partner!

Good coaching can take time. Companies like Stride offer a very cost-effective solutions to bring professional coaching to your employees On-demand, in the critical moments that matter. Stride’s coaches are committed to promoting health, well-being, and personal development to help all employees realize their full potential. Not only does Stride offer coaching, but they offer employees tips on how to become better coaches and coachees. Check out some examples below:





Chat coaching

Define success as adoption and impact, not training completion or knowledge gain.

Define success as adoption and impact, not training completion or knowledge gain.

When your employees are coached, you want them to succeed in using the tools and techniques of coaching to achieve their goals. If they don’t, then the program won’t be successful even if everyone completes the training. So it's important that you measure success based on how well employees use coaching rather than whether or not they completed it in its entirety.


When leaders prioritize coaching in the workplace, coaches will be more than just trainers; they'll help employees become better versions of themselves.

A coaching culture is one in which leaders prioritize the role of coaches (not only trainers) in the workplace. Coaches help employees become better versions of themselves by using their expertise and experience to provide guidance, support, and feedback on an individual basis. They help employees improve their skills and performance as well as create a positive environment for learning and growth.

When leaders prioritize coaching in the workplace, coaches will be more than just trainers; they'll help employees become better versions of themselves.


Wrapping Up

Coaching is a powerful tool that can be used in many different contexts. It’s important to remember that coaching isn't just for leaders who want to improve their employees' performance but also for employees who want to improve themselves. If you’re interested in becoming a coach yourself, first make sure you're ready by asking yourself these questions:

Do I have good communication skills? Am I willing to ask hard questions? Do I want this job enough to do what it takes? Have I taken any courses or read books on coaching already? Then, follow the steps we outlined above—they'll help get your coaching career off on the right foot!


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